The Rolex Datejust. The name itself evokes images of timeless elegance and enduring quality. For decades, this iconic collection has graced the wrists of discerning individuals, becoming a symbol of refined taste and horological excellence. Today, we’re diving deep into a particularly stunning iteration: the Rolex Datejust 31 in White Gold with a Pink Diamond Dial & Diamond Bezel on a President Bracelet, reference number 278289RBR. This isn’t just a watch; it’s a statement – a sparkling symphony of luxury that elevates the Datejust to new heights.
This watch is available for purchase here.
Check out all Lady-Datejust 31 watches here.

The Datejust Legacy
The Datejust’s story is one of remarkable success. As one of Rolex’s longest-standing and most diverse collections, it boasts various sizes, materials, and dial options variations. Its historical significance is undeniable, as it was among the first waterproof watches ever created, earning the “Oyster” moniker for its ability to seal out the elements. This pioneering spirit continues to define the Datejust today.
Why This Datejust Stands Out
While the Datejust collection offers many choices, this model occupies a unique position. The 31mm size is perfectly proportioned for a woman’s wrist, offering a comfortable and elegant fit. But what truly sets this Datejust 31 apart is its exquisite combination of materials and embellishments. Crafted entirely in white gold and adorned with a diamond bezel and diamond dial, it represents the most luxurious and expensive configuration available. While yellow or rose gold might offer a bolder statement, the white gold lends a touch of understated elegance, allowing the diamonds to shine genuinely.

Standout Highlights of this Watch
The details that make this Datejust 31 so captivating:
- The White Gold Case: The foundation of this timepiece is its 31mm case, crafted from lustrous white gold. This precious metal exudes a subtle warmth and sophistication, providing the perfect backdrop for the dazzling diamonds that adorn the bezel and dial. Its 11mm profile ensures a comfortable fit on the wrist.
- The Diamond Bezel: Rolex’s commitment to quality is evident in every meticulously chosen stone. Only diamonds with a D color and internally flawless clarity are chosen. These exceptional gems are then expertly set by Rolex’s master gem-setters, who painstakingly align each stone to maximize its sparkle and create a breathtaking visual display.
- The Pink Diamond Dial: The pink diamond dial exudes undeniable femininity. The soft hue complements a wide range of skin tones and styles, while the diamond indices add a touch of glamour and sophistication. The Sunray finish creates a dynamic play of light, ensuring the dial is always captivating.
- The President Bracelet: With its three-piece semi-circular links, the President bracelet is a hallmark of Rolex luxury. Reserved for precious metal models, it adds to Datejust’s exclusivity and prestige. The bracelet drapes elegantly on the wrist, providing both comfort and security.

The Movement
Powering this exceptional timepiece is the Rolex Caliber 2236, a self-winding mechanical movement renowned for its precision and reliability. With a power reserve of approximately 55 hours, you can rest assured that your Datejust 31 will keep ticking, even when not worn daily.
The Rolex Datejust is more than just a watch; it’s a legacy on your wrist. And this Datejust 31, in its white gold finery and diamond-dusted glory, represents the pinnacle of that legacy. Look no further if you seek the “top of the top” in Rolex elegance.
